Off the Wall Client: Off the Wall Services: Social Media Location NEW YORK, NY Let them be heard! That was the idea behind the Insteo Display permanent install at Off the Wall Frozen Yogurt in New York City. Off the Wall is a self-serve frozen yogurt company that provides 16 flavors and more than 48 toppings. The brand currently has two stores, one in Cedarhurst, N.Y. and its recently opened Midtown Manhattan store at 1053 Second Ave., between East 55th and 56th Streets – with plans for their third and fourth locations coming quickly. The growing demand for their vibrant and tasty frozen yogurt makes it a great venue to incorporate Social Media. Off the Wall encourages customers to “shout-out” their unique flavors by sending photos, tweets and posting to Facebook. A quick look at the company’s page and you can see why – with a myriad of customers happily enjoying their frozen yogurt and lines out the door, Off the Wall has incorporated Social Media throughout their expanding brand. Insteo Display has undoubtedly helped to grow their online presence which enabled their quick growth throughout New York.